When is enough – enough?
Kelly Semple

     As Canadians, it is probably fair to say that we are a relatively passive group of people. Sometimes I think we’re like the commercial about the teenage glutton, Mikey: “Give it to Mikey, he eats anything.” But there comes a time when we have to stand up and say thanks but no thanks.

During the past month, many hunters in Alberta took that stand. Upon learning about Mountain Equipment Co-op’s (MEC) approval to allow the Alberta Wilderness Association, CPAWS Calgary/Banff, Grizzly Bear Alliance and Wildcanada.net to locate a display outside of the Calgary store, many hunters picked up the gauntlet and said enough is enough. In fact, in two weeks, MEC received several hundred e-mails protesting the blatant “anti-grizzly bear hunt propaganda”. Telephone lines, chat rooms, bulletin boards and e-mail were lit up!

So, does MEC allowing these groups to have a display outside of their store make them anti-hunting? I felt it was important to ask the question and give MEC an opportunity to respond. An hour-long phone call with Tim Southam, a Sr. Marketing official in Vancouver, revealed some interesting information. Mr. Southam confirmed that it was not MEC’s intention to alienate the hunting community and that they recognized that a number of hunters, trappers and anglers all shop at their stores. However, he did feel duty bound to advise that the Board of Directors does have an official policy, which states: “MEC will not design or sell products that are intended to kill or harm animals.” As you can appreciate, that statement tweaked my interest.

Does human intrusion harm animals? Does loss of habitat, through development, harm animals? Does spending more time in their backcountry cause an increase in human-animal conflicts, often resulting in healthy animals being destroyed? All activities made possible by purchasing items sold at stores like MEC, that allow you to spend more time in the outdoors, with better equipment and clothing.

It was a positive discussion and at the end of the conversation we agreed to disagree. Shortly after, I received a phone call with an invitation to meet with Peter Robinson, CEO of MEC. Our meeting took place on April 14, 2004; along with the Edmonton store manager and the local Social and Environmental Responsibility Representative. The meeting was very positive and a good discussion took place. At the end, I asked for something that I could take back to the hunting community to demonstrate that MEC was indeed supportive of the hunting community. Basically, all I was able to get in this regard was his assurance that MEC is appreciative of the patronage of the hunting community and does not want to do anything to alienate that. He advised that MEC has always had a policy to encourage public debate on issues of interest to the conservation community and as such MEC would be prepared to host a forum to hear both sides of the issues related to the grizzly bear hunt. Their role would be to co-ordinate the event, provide a location and serve as an unbiased moderator.

MEC does have two entities that fund environmental and community projects. Under the National Environment Fund, MEC has provided over five million dollars in grant funds between 1987 and 2003. When asked if any hunting organizations had ever received funding from these sources, the reply was no. However, the CEO of operations, challenged us to submit project applications that fit the criteria and complement the program objectives and he would challenge their review committee and local stores to ensure that they could separate the project from the applicant and ensure that it received a fair review. So, if you are involved in any conservation or habitat projects, I encourage you to visit the MEC web-site at www.mec.ca and then go to “MEC in the Community” (1) Environment Fund and (2) Store Fund Guidelines. A complete list of projects that have received funding is posted at this location.

About the same time this was happening, PETA launched it’s “Neither of Us Are Meat” campaign featuring a woman and a pig with a clear reference to the missing women in Picton, British Columbia. Interestingly, Edmonton and Toronto were the only cities that allowed the billboards to be erected. BC advertisers said the ad campaign was much too controversial and no advertiser wanted to be associated with it. It is discouraging that Alberta and Edmonton in particular were not as selective in their decision-making. Many people voiced their displeasure with this advertising campaign. If you found it offensive and find PETA offensive (like many of us do) contact Pro-Lite Outdoor Advertising Inc. (780 430 8816), the billboard company that allowed the advertising. You may also contact the Advertising Standards of Canada or visit their website at www.advertisingstandardsofcanada.com to voice your concern.

At the same time, while researching this information, I came across the decision of four magazine affiliates (The Pointing Dog Journal, The Retriever Journal, Traveling Wingshooter and Just Labs) to terminate their sponsorship association with IAMS as a result over concerns that Procter and Gamble subsidiary’s continued support of the Humane Society of the United States, an avowed animal right group, that despite the benign title, is vehemently opposed to hunting. The decision to fire their second largest advertiser (IAMS had spent over $175,000. with these magazines) was not made lightly, but was a result of loyalty to the readership, rather than the advertisers. Good for them!

So, why should YOU care? Because the dollars you spend directly and indirectly support these anti hunting contributions. So, what can YOU do?

1. Be aware of the position that companies have regarding hunting, non-hunting and anti-hunting. Many companies, for political reasons have selected to remain neutral. Fair enough. But others have chosen to specifically target their contributions to these groups. The very groups that fight to remove our right to hunt and our hunting heritage.

2.   Make your opinion and purchasing power known. Take a few minutes to call or write to companies to complain or applaud their efforts. Talking in chat rooms, bulletin boards or coffee shops is of little value. I was generally impressed with the quality of comments offered by the hunting community to MEC, intelligent, polite but firm. Bottom line message was, “You’ve lost my confidence and unless you get it back, you’ve lost my business.”

MEC has two million members; perhaps the purchases of 100,000 annual hunters in Alberta might not matter. But it does matter to us. I encourage you to continue to support and communicate that confidence to retailers and suppliers that do support hunting and recreational shooting activities.

 

Kelly Semple is Executive Director of the 
Hunting For Tomorrow Foundation
in Edmonton.